Katerina Thomas

GM MARKET STRATEGY AND DEVELOPMENT

"Trust grows at the speed of a coconut tree but falls with a speed of a coconut" — Caribbean proverb

Kat began her career in Marketing and Sales roles in Europe, where she developed a deep appreciation for how commercial insight and understanding of consumer behaviour shape growth. That curiosity soon expanded into the systems and strategies that help companies scale, eventually leading her into the world of product, technology, and cloud services.

At Parallo, Kat leads our commercial product and go-to-market strategy, working closely with Crayon, SoftwareOne, and cloud partners including AWS, Microsoft and Datadog. Her focus: building cloud services customers love, driving innovation and IP development, and delivering measurable, profitable growth.

 She is passionate about uniting product, technology, sales, marketing, and customer success teams to deliver maximum value, together. She also mentors New Zealand scale-ups, advising on product strategy, market development, digital transformation, and change. You can find her insights on her blog, www.scalingbeyond.cloud.

Though a city girl at heart, Kat is now happily settled in Dunedin with her young family. Outside of work, she enjoys the outdoors or playing hide and seek with her two little girls.